How Real-Time Data Is Rewriting the Fight

The big picture:

Retailers and law enforcement are collaborating in ways they weren’t just a few years ago. On the latest episode of Retail’s Most Wanted, Marty Carpenter talks with Matt Kelley, SVP at LV, about how real-time data and smarter partnerships are reshaping the response to organized retail crime (ORC).

Why it matters

ORC continues to rise, but the industry’s ability to respond is strengthening. Kelley says momentum is picking up as retailers, police, and solution providers share information more quickly and more openly.

Inside the new collaboration model

Summits like the Utah Organized Retail Crime Alliance (UTORCA) gathering are accelerating progress. Leaders leave aligned on priorities, expectations, and proven tactics. That clarity turns conversation into action.

Tech is the turning point

Real-time data is giving retailers and law enforcement a shared view of what’s happening. LV’s tools serve as “eyes and ears” where traditional surveillance doesn’t exist, helping teams deploy resources faster and more precisely — especially during retail blitz operations.

What’s ahead

Kelley sees the future in “data stitching” — seamless information flow from solution providers to retailers to law enforcement. The goal: faster insights, quicker case building, and more efficient outcomes.

Utah helped set the national standard with one of the first ORCAs. The next opportunity is deeper collaboration across states.